John West

John West flexed its muscles with this campaign – successfully combining humour, powerful messaging and strategic media placement to promote the brand’s natural protein. ​

By leveraging OOH advertising with “javelin in billboard” special builds, digital formats and engaging social content, the campaign showcased the strength of ParalympicsGB athletes and their reliance on John West to fuel their performance. ​

The campaign drove impressive results, with impressive increases in Word of Mouth, a boost in Positive Impressions, and smashing social benchmarks. In-store placements surged, leading to over millions of additional impressions and leaving sales looking as healthy as their athletes!