Eir Broadband

eir pushed its latest WiFi 7 campaign beyond the billboard – quite literally. In a bold move to showcase the power and reach of its next-gen broadband, the brand broke the boundaries of traditional OOH with striking creative executions across Dublin.

The strategy behind eir’s OOH campaign was to highlight the power of its new WiFi 7 technology, showcasing seamless connectivity and ultra-fast speeds. By targeting high-traffic urban areas, the campaign aimed to boost brand awareness and engagement.

The execution of eir’s campaign featured creative billboards in high-traffic areas like South Richmond Street and Ranelagh, showcasing the power of eir’s Wide-Fi powered by WiFi 7. The South Richmond Street billboard used light to symbolize extended connectivity, while the Ranelagh billboard extended beyond the frame. Multiple bursts across urban and commuter areas further amplified the campaign’s visibility.