Doritos

Snacking and gaming are increasingly incompatible. But in 2023, Doritos wanted to change that with the launch of Doritos Silent, the world’s first AI augmented snack. An idea like this needed a new approach – an OOH campaign to launch the impossible and drive the nation into a frenzy. 

A Piccadilly Lights takeover, banners, murals and prOOH made Doritos Silent unmissable. Driving hype, the stop-and-stare OOH creative made people double-take, on the streets and online – placed at the heart of the campaign strategy. ​

The overall campaign saw a 3.2bn reach, a +76% brand uplift and over 1.8m website visits.