Coca Cola 3
01.

Introduction

Following on from their success with the “Take a Taste” series, Coca-Cola wanted to spotlight both their zero-sugar and zero caffeine products. Titled “Best Coke Ever?” the campaign aimed to target Gen Z’s.

Coca Cola 2
01.

Strategy

Research shows that this specific audience is highly engaged with OOH media, constantly on the move with their busy lifestyles. But how do we capture and keep the attention of Gen Z – a notoriously selective audience when it comes to what holds their interest. We knew we had to make a big impactful statement.

DSCF3123
01.

Execution

We went live with a striking 3D Coca Cola Zero Sugar can atop a Bus Shelter on Rathmines’ bustling main street, a location known for its student heavy crowd. The 3D can was surrounded by oversized, ice-like cubes that illuminated at night, ensuring the special grabs attention even as the evenings grew shorter.

This special was supported by a wider OOH campaign. XL Media was the production specialist and JCDecaux the media owner on this project.

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