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We fact check the ZUCK out of our news 😉
Channel 4 harnessed the reactive power of OOH, taking on the fake news and censorship debate regarding the press throughout the UK.
Centring itself as a trusted news source, Channel 4 shouted this fact loudly and proudly at key POIs around central London – aiming its messaging at businesses such as Meta and topical locations such as Speakers Corner and Parliament.