British Airways

Connecting loved ones for over 100 years, British Airways (BA) wanted to celebrate the warm, fuzzy feeling with the hundreds and thousands of people landing back in the UK to spend Christmas with their loved ones.  ​

‘Big Little Welcomes’ made sure that BA was a part of these reunions, giving audiences the chance to write messages for their loved ones as they landed back in the UK. As a result, the campaign saw strong customer engagement with BA receiving 200+ messages submitted in just the first day of the recruitment going live! These messages were displayed on OOH formats as the passengers landed back in the UK.​

Post campaign, BA saw positive movements in brand health during a period where category average was in decline.