Basic-Fit

In the heart of Antwerp, we produced an eye-catching special build for Basic-Fit. With the slogan “Make fitness your foundation,” shoppers were encouraged to get active on the spot. Those who managed to lift the oversized barbell—integrated into a blowUP location —were rewarded with a free day pass to a Basic-Fit club and a branded water bottle.

Located on De Meir, one of Antwerp’s busiest shopping streets, this high-impact activation turned heads and inspired passersby to make movement part of their daily routine.