Argos

Nothing says summer quite like the scent of freshly mowed grass, spending time outside and BBQs with family and friends. Summer in 2024 would be no different, packed with an abundance of sports and exciting activities. ​

To raise awareness of its offering, Argos launched an unmissable, cross-format OOH campaign including a creative use of greenery to remind audiences that Argos had everything they needed – just a click away.

Utilising a blend of ADA optimised DOOH, large-format DOOH and fame-driving special builds, Argos successfully drove consideration with a campaign that proved desirability and appeal.