Allwyn

Will you be the next UK millionaire? We made the whole of Great Britain feel like they might be next, with an unmissable and inclusive launch that drove talkability, engagement and consideration to play. ​

As a result, buzz, attention and ad awareness hit a 12-month high, and we increased consideration to play with our growth audience. Anyone can be a millionaire with Lotto, you must be in it to win it!