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01.

INTRO

Aer Lingus launched a Bus Shelter takeover to promote their new direct route to Las Vegas. The campaign combined a high-visibility location with creative elements to engage commuters and pedestrians, creating a memorable connection with the audience.

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01.

STRATEGY

The strategy focused on blending location and creativity. A high-traffic Bus Shelter on Ranelagh’s main road was chosen to ensure maximum exposure. Iconic Las Vegas imagery and clever messaging were used to create a strong, immediate link to the new route.

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01.

EXECUTION

The Bus Shelter featured a replica of the “Welcome to fabulous Las Vegas” sign atop its structure, making it unmissable. Back panels were wrapped in vinyl with the witty line: “The bus won’t get you to Las Vegas, but we can”, tying the location to the offering in a clever and engaging way.

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