Aer Lingus

To mark the launch of its new direct route from Dublin to Nashville, we teamed up with OMD, Uncommon Creative Studio and Aer Lingus to deliver a bold, music-inspired OOH campaign that turned heads on both sides of the Atlantic.

The goal was to generate buzz around the new route in a way that felt unmistakably Aer Lingus, while tapping into the energy of Nashville. To do that, we needed to show up across key consumer touchpoints – from high traffic routes in Dublin to the streets of Nashville itself.

A standout special build on South Richmond Street lit up the city with neon cowboy boots, guitars, and a glowing “Fly Aer Lingus to Nashville” headline – all designed to reflect the vibe of Music City.

Meanwhile in Nashville, a cheeky mural encouraged locals to take the “Irish Exit” and head straight for the gate.