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OOH Activation Manager

Location: New York (Hybrid), us Apply for role

Role Description

The Manager reports to the SVP, Channel Activation and is responsible for the development and negotiations of best-in-class out of home plans for our clients here at Talon. As a Manager, you are responsible for maintaining excellent relationships with our Media Owner partners, working closely with the internal activation team to help grow and develop their talents, and excel in the OOH marketplace as the SME (Subject Matter Expert).

The main responsibilities of the role are:

  • Have ultimate responsibility for local market and national plan development, media owner relations, rate negotiation, and report generation.
  • Ensure you have a thorough understanding of the strategy and objectives of our clients
  • Identify and resolve all major issues with media owners to the mutual benefit of all parties
  • Keep apprised of updates to media owner inventory, new locations, and market changes, etc.
  • Work with Client Strategy team to identify opportunities for client growth
  • Ensure you have a strong understanding of Talon’s planning and buying principles, including commercial directives to drive revenue
  • Work collaboratively across all internal teams including Client Strategy, Investments, Production, Finance, Sales, etc.
  • Learn internal proprietary systems, tools and processes, and provide recommendations where to optimize as needed.

WORKING HABITS AND CORE SKILLS

  • Experience leading and managing, and growing a team
  • Proven experience of OOH execution and strategy at scale
  • Significant experience in a media agency/vendor environment
  • Creative and critical thinking, problem solving skills
  • Strong organizational skills, attention to detail
  • Strong written, verbal and presentation skills
  • Proactive and can-do attitude
  • Adaptive to change and a fast-paced environment
  • Basic math skills
  • Microsoft Office
    • Excel Proficiency- Intermediate to Advanced

YOUR EXPERIENCE AND QUALIFICATIONS

  • Demonstrable outdoor and media experience developing and negotiating plans at a local and national level for major brands and agencies.
  • Candidates should be able to support and challenge the current status quo and provide teams with compelling and innovative opportunities.
  • Ability to build on their existing network and able to open doors at the appropriate level.
  • Excellent sales skills and marketing/media/events/experiential market knowledge.
  • Demonstrate strong organisational skills with an excellent attention to detail.
  • Exceptional verbal and written communication and presentation skills.
  • Experience working in a busy, demanding, and pressurised environment.
  • Driven and self-motivated to deliver results.
  • Flexible and willing to embrace change and new opportunities
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