Doritos’ Pizza Flavours

Doritos’ latest OOH campaign utilised paper and digital D6s to raise awareness for their newly launched flavours.

From awareness to purchase intent, the campaign promoted incredible uplifts across the brand funnel, frequently outperforming industry benchmarks for the FMCG category.

Focusing on intense flavour fans and 18-34 year olds, over half of those exposed showed brand preference for Doritos.