Burt’s Bees ‘Wall of Seeds’ Experience on London’s Southbank
Experiential agency, Ambient, working alongside Talon and PHD, has launched a unique experience for Burt’s Bees over the Bank Holiday weekend on London’s Southbank.
Around the world, the Bees are disappearing, and they need your help! After the success of last year’s campaign, Burt’s Bees, in partnership with the British Beekeepers Association, is relaunching their Honey Bee Health campaign, #BringBackTheBees, and this time they’re looking to get customers sowing.
The campaign aims to encourage customers to Be a True Force of Nature and join Burt’s Bees and their “Wall of Seeds” at the Queen’s Walk on London’s Southbank Centre. People were able to collect their own bee-friendly, wildflower seed packet to help support the #BringBackTheBees movement.
Burt’s Bees gave away 6,000 wildflower seed packets over the bank holiday weekend, with a total of 12 Million seeds being given away to help support the cause.
“We took on-board feedback from customers in 2017 that they wanted even more ways to be involved with the cause and help Burt’s Bees to bring back the bees. PHD’s campaign strategy was rooted in this, with the OOH activation acting as the perfect vehicle to do just this, equipping people with both seeds and information to make an impact on the crisis, themselves.” commented Becci Dive, PHD.
In addition to planting seeds from the experiential “Wall of Seeds”, the brand’s Strawberry Lip Balm has been given a spring make over. For each Limited Edition Bring Back the Bees Strawberry Lip balm sold, 5,000 bee-friendly wildflower seeds will be planted, in partnership with the British Beekeepers Association, in selected areas nationwide, offering nearby bees a nutritious and much-needed feast.