Ignite is our dedicated Out of Home (OOH) proposition for independent agencies that are already investing in OOH or looking to build OOH into their media offering. Combining specialist OOH planning expertise, buying power, tailored support and commercial flexibility, Ignite helps independent agencies deliver smarter, more effective OOH for their clients.

Whether you’re already working with Talon or looking for a specialist OOH partner who understands the unique needs of independent agencies, Ignite gives you the expertise, support and flexibility to plan and buy OOH with confidence.

Ignite is designed to make specialist OOH support easier to access, helping independent agencies strengthen their offer, unlock better opportunities for clients and stay connected to the wider OOH market.

Why IgniTe?

Dedicated expertise

A specialist team that understands the needs of independent agencies, with hands-on support at every stage of the planning and buying journey.

Tailored solutions

Flexible planning, investment and campaign solutions designed around your clients, objectives and ambitions.

Commercial value

Access to market leading capabilities and commercial opportunities that help maximise effectiveness and deliver stronger outcomes for your clients.

Insight & innovation

Tap into the latest consumer insights, industry intelligence and emerging opportunities across the OOH landscape.

'The Global Locals'

Community & connection

Engage with a growing network of agencies, media owners and industry experts through events, thought leadership and shared learning opportunities.

Visibility & industry voice

Be part of a community that champions independent agencies and helps elevate their role, influence and success within the wider advertising industry.

ignite OOH

More than an Out of Home partner

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Ignite goes beyond planning and buying support. It connects independent agencies with the insight, expertise and industry relationships they need to maximise the power of OOH and compete beyond their scale.

Built around the ambitions of independent agencies, Ignite provides access to industry leading insights, strategic consultancy, innovative solutions and a network of like minded partners, creating opportunities for growth and competitive advantage.

Through expert guidance, collaborative events and strategic partnerships, we help independent agencies maximise the power of OOH and compete beyond their scale.

Whether you’re looking to expand your OOH capability, access specialist support or explore new opportunities for clients, Ignite is designed to help independent agencies plan smarter, buy better and thrive in OOH.