Audience intelligence for smarter, scalable targeting
Effective OOH begins by understanding the audience and ensuring you can reach them efficiently. While other channels contend with shifting consumer behaviours, such as ad-blocking use and diminishing trust, OOH remains uniquely robust. In fact, we have more real-world behavioural insight than ever, and the way we use it is distinctly and uniquely ours.
REACHING THE RIGHT AUDIENCES
Insights is Talon’s proprietary audience intelligence platform, built by OOH experts and backed by years of uplift benchmarks to solve a fundamental challenge: how to reach the right audiences, not just the most people. It combines millions of monthly device signals with billions of real-world location events to model how audiences move, behave and interact with OOH across key environments.
Mobility Data
Information about people’s movement patterns in the real world.
POI DATA
Individual points of interest across various categories and brands.
FRAME DATA
Locations of OOH ad units along with size, type and facing direction.
AUDIENCE PROFILES
Templated and custom audiences via trusted partner or client first-party data
Combined via proprietary data models, built specifically for OOH to determine optimum inventory locations
BENCHMARKS
CLEAR RESULTS YOU CAN SEE AND MEASURE
The results speak for themselves: Atlas Insights consistently delivers stronger targeting efficiency and higher uplifts across the brand funnel, from awareness and recall to consideration and purchase intent. And with full measurement capabilities spanning reach, frequency, home‑location profiling, visitation and footfall - plus links to KPIs such as search lift and app downloads – Insights brings true accountability to OOH by showing not just who was reached, but the actions they took next.
FROM INSIGHT TO INFORMED PLANNING
This intelligence flows directly into Atlas Planner, informing screen selection with real behavioural insight. And while the data provides clarity and direction, our specialists apply the human judgement central to our “human‑led, tech‑enabled” philosophy – interrogating outputs, challenging assumptions and ensuring every recommendation aligns with the brand, the brief and the strategy.
