Talon, the independent Out of Home (OOH) agency, in partnership with SMP Group, has expanded its sustainable solution for classic OOH campaigns. As part of its commitment to a greener and more sustainable future, Talon is now printing all classic roadside 6 sheet, 48 sheet, and 96 sheet campaigns for clients through SMP on 100% recycled paper as standard. Following the successful launch of 100% recycled 6 sheets in 2022 defaulting to recycled printing is a natural progression to support sustainable OOH production.  

Sustainable Partnerships: Talon & SMP’s Green OOH Solution

SMP Group is a pioneer in bringing to market 100% recycled material that is also recyclable, with one of the lowest carbon emissions in the OOH industry. They use FSC approved material, water-based inks, and an energy-efficient manufacturing facility that uses renewable energy through the recent installation of solar panels. The newly improved paper has been tested side by side with standard paper and has been found to be of high quality, with no discernible difference in appearance day or night. The 100% recycled paper is recyclable, and clients will be offered an opt-out if they would prefer to use standard 30% recycled paper. 

Luke Willbourn, Managing Director – UK at Talon, said, “At Talon, we take our responsibility for the planet seriously and are driving sustainability initiatives internally and across the OOH industry. We are pleased to expand our use of recycled paper as standard for the classic 6, 48, and 96 sheet campaigns we plan, a development that puts both us and our clients on track to a sustainable future.” 

Bradley Slade, Group Managing Director at SMP, said, “As a sustainable manufacturing business one of the key pillars we work to is reducing our environmental impact. We have worked hard to deliver sustainable products and best practice to improve the products we deliver for our clients. Through investment in technology, research, development, and innovation – we are proud to have delivered 100% recycled material for Out of Home advertising and crucially, still ensuring quality assurance in this high-profile medium.”  

Talon Earns IPA Effectiveness Accreditation 2023

Talon is pleased to announce that it has once again achieved the prestigious IPA Effectiveness Accreditation. The IPA launched its inaugural IPA Effectiveness Accreditation in 2021 and signals an outstanding commitment to putting effectiveness at the heart of your agency and being true partners of growth.

This year, Talon is among the select group of 30 agencies to receive this esteemed recognition which marks a significant milestone and is a testament to the fact that effectiveness is ingrained into the very essence of our agency. WE’RE MORE CREATIVE, EFFECTIVE, MEASURABLE, THAN EVER BEFORE and we’re proud to continue delivering great value for our clients whilst inspiring others and looking after our planet. Our dedicated teams hard work is truly commendable, and we couldn’t be prouder!

Luke Willbourn, UK Managing Director commented: “We’re once again extremely proud to receive the IPA Effectiveness Accreditation, a testament to our unwavering commitment to prioritising effectiveness at Talon. Our dedication to achieving exceptional client outcomes and advancing effectiveness within the realm of OOH remains stronger than ever.”


Emily Alcorn, Head of Effectiveness added: “At Talon we are constantly trying to understand and measure what success looks like for our business and importantly our clients. Retaining IPA effectiveness accreditation is an endorsement that we are delivering on our core values to drive innovation in the market, champion creativity and to build a responsible evidence-based economy in OOH.”


Talon’s Atlas Shortlisted for Digiday Tech Award

Talon is delighted to share that Atlas, our automated digital OOH buying platform which enables advertisers to access premium OOH inventory across multiple markets and formats via integrations with leading supply-side platforms (SSPs) has been shortlisted for the Best Buy-Side Programmatic Platform award in the Digiday Technology Awards.

The Digiday Technology Awards recognise the technology modernising media and marketing. Additional technology categories include Best AI Tool, Best Content Management System, Best CRM Platform, Best Content Marketing Platform, Best Customer Data Platform, and Best In-Store Technology.

When compared to traditional OOH planning, Atlas effectively drives 2.3x more uplifts in Brand Preference and 1.6x stronger uplifts in Purchase Intent. Atlas further drives the bottom funnel metrics that are normally associated with digital and social media advertising, seeing 2.6x stronger uplifts in Purchase Intent when compared to social media. Average uplifts across Atlas campaigns in Brand Preference have seen a year-on-year increase of +78%, highlighting how Talon Tech evolves and improves each year​.

Nicola Fox, Head of Programmatic, said “This nomination showcases the innovative use of Atlas, which aims to redefine the Programmatic Digital Out of Home (prOOH) landscape. It’s the only audience-first OOH DSP, utilising bespoke audience targeting from Talon’s DMP Ada to enable both real-time bidding and open direct routes to market. This has enabled optimisation for every campaign against multiple factors including audience, price, goal, and time”. The Digiday Technology Awards winners will be announced on Tuesday, 29th August 2023.