Precision planning, accelerated by AI
Atlas Planner is Talon’s full‑stack programmatic demand-side platform (DSP) for real‑time OOH activation. Using applied AI to interrogate Talon’s deep behavioural datasets, generate smarter audience strategies, refine targeting and forecast performance in real time, Atlas Planner provides the clarity, speed and confidence to build more effective OOH strategies – always led by the expertise of Talon’s specialist planners.
THE DATASET ADVANTAGE
Atlas Planner combines Talon’s rich behavioural intelligence from Atlas Insights with a wide range of additional datasets – from proprietary research to rate, inventory, availability and pricing data – unifying everything planners need in one intelligent engine. This depth of data gives Talon an OOH understanding that generic AI tools or newly built platforms cannot match.
Because Planner sits on top of long-established benchmarks across awareness, relevance, consideration and intent, its recommendations are grounded in evidence rather than assumptions. Every plan reflects how audiences actually behave in the real world, not how a model predicts they might.
AI- POWERED CLARITY, GUIDED BY HUMAN EXPERTISE
True to Talon’s people led, tech enabled philosophy, Atlas Planner is designed to elevate expert judgement rather than replace it, surfacing insight at speed while keeping strategy and creativity firmly with Talon’s teams.
Through an intuitive, conversational interface, Atlas Planner instantly assembles a campaign framework, surfacing recommended audiences, environments and buying parameters within seconds. AI works quietly behind the scenes to analyse datasets, run complex queries, refine targeting and update performance forecasts in real time.
Its interactive map visualises how each decision shapes available screens, impressions, CPMs and delivery in real time — giving planners and clients a clear, intuitive view of how campaigns come to life across locations.
BUILT FOR CAMPAIGNS THAT RESPOND TO THE REAL WORLD
Atlas Planner’s advanced optimisation and trigger-based buying ensures that campaigns activate only when conditions align with our clients’ goals. Whether driven by weather patterns, audience movement or location specific behaviours, the platform builds plans that are more relevant, more efficient and more accountable.
DESIGNED FOR GLOBAL SCALE
With reach across 50+ countries, Atlas Planner enables multi-market consistency and connected planning strategies — allowing brands to show up confidently and coherently wherever they need to be seen.
INDEPENDENT BY DESIGN. PURPOSE BUILT FOR OOH.
Atlas is engineered specifically for OOH, from precise viewer identification
methodologies to DOOH-ready creative workflows. As a demand side, independent platform, it’s free from media bias, ensuring decisions are driven solely by what delivers the best outcomes for our clients.
SPECIALIST DELIVERY, EVERY STEP OF THE WAY
Activation through Atlas is seamless. Talon’s dedicated team of experts oversee delivery end to end — managing approvals, creative specifications, pacing, optimisation and bespoke deal setups. This ensures campaigns are executed with precision, traded with integrity and continually refined to perform at their best in the moments that matter.
